Want to know all the things?

Let’s start with what I do…


I help small business owners have more fun by getting rid of all the boring, repetitive but necessary bits of running a business.

I do this with the magical power of systems and technology because I’m a bit of a geek.



I haven’t always had this obsession with systems and technology. I used to be a pretty normal person but on the 29th September 1998 something changed. This was the date I started my PhD. (My mum was SO PROUD).

But on my very first day I discovered that rather than swanning about in lab coats saving the world, I was going to spend 3 years sat in a dark cupboard looking down a microscope, counting spores. And over the three years of the degree I would literally have to do this hundreds of thousands of times.

And I have a very low boredom threshold. I sensed disaster. I couldn’t just jack it in, after all my mum was SO PROUD but seriously, three years in a cupboard??? What could I do?

In the corner of the very dark room was a computer which was hooked up to the microscope. No one knew what to do with it. So I figured it out. And ended up teaching myself to code so I could write a programme to count the spores for me.  As a result, I and the other 12 people in the lab saved thousands of hours of time and my mum is still proud as I didn’t have to jack in the PhD. Phew.

I was hooked. This tech lark was amazing. I left the world of scientific research (goodbye lab coats) and  consulted for large corporates, helping them use systems and tech better to make more money for their shareholders.

But making money for people I didn’t know wasn’t enough for me so now I help small business owners make more time, using exactly the same approach that big businesses use to make more money.

This extra time can be used to grow your business (and make more money), walk the dog or just binge watch Netflix. What you do with the time is the one thing I expect you do know the answer to!


I fit all my systemising around my small flock of rare breed sheep, my family and a love of being outdoors and away from the screen.

I live in rural Worcestershire, in a little village on the river Avon where we are lucky enough to be able to canoe off for picnics and know most of the villagers by name.


I can help you reduce the amount of time it takes to ‘run’ your business. You choose what that looks like for you, whether you’re still involved every day but in a calm and controlled manner, or pretty much hands-off the day-to-day running (or somewhere in between).

Whether you want more time for picnics, or more hours to investing in growing your business, it all starts with getting your systems sorted.

Random Facts


Always loved stripes (I think I started the fashion)


I own the best sheep in the world


Lived in the US as a child, got a funny accent


Meercats are my spirit animal


I'm happiest when my age is a prime number!


Don't be busy be productive

You have to be odd to be number one!

Dr Seuss

Alice: This is impossible

The Mad Hatter: Only if you believe it

Lewis Carroll

I haven’t failed. I’ve just found 10,000 ways that don’t work.

Thomas Eddison

Skip to content