by Alice | Business Efficiency
When we think of branding the first thing we often think of is a logo or a colour but the font you use can also have a big effect on how people perceive your business. The art of creating fonts is known as typography. This is a useful thing to know because some tools...
by Alice | Business Efficiency
In the same way that a logo can be instantly recognisable as part of your brand, the colours you use need to be the same across all areas of your business. You want your website colours to match your logo, social media headers, packaging, business cards and any other...
by Alice | Business Efficiency
A logo is a graphic that you use to help people recognise your brand. The most famous logos are known globally, even if the aren’t all there. Take a look at these examples as a reminder of how important a logo can be. It’s easy to get hung up on your logo...
by Alice | Business Efficiency
A quick video to show you how to update your WordPress site. Do it each month to keep out of...
by Alice | Business Efficiency
Email marketing is full of tension. Like many aspects of running your own business it requires you to wear many hats and use different business skills. To get your email marketing working you will need: – some marketing skills to understand what you should be...
by Alice | Business Efficiency
Increasing numbers of small businesses are looking to take payments online for the packages they offer. Many of these businesses will have a regular website rather than an ecommerce site and upgrading can be both expensive and time consuming. If you are looking...
